Half of $40K raised for theater’s HVAC

Fundraiser needed to maintain affordable tickets

Sam Desmond
Posted 10/10/24

The CM Performing Arts Center in Oakdale, aptly nicknamed “Broadway in Oakdale” on social media, has made a plea to the community for donations for a hefty, necessary expense to replace …

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Half of $40K raised for theater’s HVAC

Fundraiser needed to maintain affordable tickets

Posted

The CM Performing Arts Center in Oakdale, aptly nicknamed “Broadway in Oakdale” on social media, has made a plea to the community for donations for a hefty, necessary expense to replace two units in their sprawling HVAC system that both cools and heats the 355-seat theater, rehearsal, and administrative spaces.

“We’ve been selling out or close to selling out nearly every show,” said Marc Hollid-Ausset, “but we purposely lose out on a show, which can cost upwards of $60,000 to $80,000, in purchasing rights and advertising permission, costumes, sets, royalties, and lighting, because we keep the ticket prices affordable for all the community to enjoy theater. Our cheapest tickets go down to $12 for active duty military and the most expensive seats are $40.”

The GoFundMe has been active for almost two weeks, and in that time over $20,000 has been raised to foot the $40,000 quote for the two new HVAC units. One is for a 12.5-ton unit that would service the stage and front rows and the other a 7.5-ton unit for the lobby.

A supporter of the theater has offered to install the systems just for the cost of the items as a show of goodwill.

“We had one quote that was over $80,000, and thankfully we were able to find someone who would help the theater with pretty much free installation,” said Hollid-Ausset. “He is a friend of the theater and once you’re here, you’re family.”

Audience members come from as far as Manhattan, Queens, and Connecticut.

The theater, albeit a 501(c)(3) organization, still pays $80,000 annually in taxes as they have rented the building for over 25 years.

“Theater funding will not cover the cost of the units without risking the  show quality or increasing ticket prices, which are two things that we cannot do to our loyal patrons,” said Hollid-Ausset.

Joe Naftal, volunteer chairman of the board of directors, in the outgoing plea said, “For nearly 40 years, CM Performing Arts Center has been a place where people from all walks of life come together to experience the magic of live theatre. It’s a place where a child gets to see their first live performance, where families get to celebrate holiday traditions, and where students train to be the next generation of artists. More than just a theatre, CM is a space where people find connection and a sense of belonging. But as I’m sure you know, what makes CM so special goes beyond what happens under the spotlight. It’s about the laughter shared in the lobby, the friendships formed in rehearsals, and the life skills learned on and off the stage. CM is a pillar of our community, and we are committed to supporting the people of Long Island through the power of the arts.”

The theater, under Hollid-Ausset, has also branched out to other revenue-generating ventures for the theater, including the very popular return of wine and beer in the lobby.

The GEMS program, a multi-tier sponsorship for patrons, allows for monthly donations in exchange for behind-the-scenes exclusivity.

In supporting local businesses, Hollid-Ausset has secured sponsorships from companies like North Fork Chips and Pindar wine. 

To donate to CM Performing Arts Center’s HVAC fundraiser, please visit: https://gofund.me/48796522

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